Week 9 EOC: Mission Statement

My mission statement and ultimate goal of the product is to see it available in bars in The United States and eventually around the world. "Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" Marketing: An Introduction pg 39. My business is snack foods in bars. My customers will consist of adults over the age of 21 looking for a great snack food to go along with their beverages. Customers value the great quality and uniqueness of a product. My product is truly one of a kind with the taste of it and also the look. "The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them."Marketing: An Introduction pg. 40.  Eventually I would like my product to be available in bars around the world everywhere. This will only be possible with every person in the company working towards this goal. With a well structured business, and proper marketing techniques of the product, we will achieve this goal.