Wednesday, September 18, 2013

Week 10 EOC


I have many benefits that my product features. One, I believe is its direct satisfaction of the consumer. The people I am marketing my product to will be more than pleased with the taste and overall experience of my product.
 My brand name and brand logo alone are unique. This Unique factor creates a great benefit of my product against other products out there. One feature in particular that u like is the flavor of my product. Similar to hot wings, my chips are spicy and people love spicy food when they are out drinking and having fun. With my product, consumers can experience this same level of flavor without the mess that hot wings leave. "buyers who always buy the same brand know that they will get the same features, benefits, and quality each time they buy."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 216. Every time a consumer purchases my product, they will know that they are getting the exact same great taste. When people go out to eat hot wings, they never know how that particular bar's wings are going to taste. "In recent times, however, numerous factors have made packaging an important marketing tool as well.""Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. My great looking packaging will be the part of my product that really draws in the consumers attention. Along with the great taste of the product itself, the entire package as a whole is guaranteed to sell.

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