Week 3 EOC: Making Money for Good

People should understand that you can make money, help people, and enjoy what your doing all at the same time. Some companies now days are getting involved with work that helps others as well as themselves. "These days, every product seems to be tied to some cause." Marketing: An Introduction pg. 86. These charitable companies are truly interested in making their livings by helping other people around the world live better. "TOMS shoes was founded as a for-profit company—it wants to make money selling shoes. But the company has an equally important not-for-profit mission—putting shoes on the feet of needy children around the world." Marketing: An Introduction pg. 86.  Toms company was started by a man, when in 2006 visiting Argentina, noticed all these children walking with no shoes. He wanted to make a difference in the world, and make a living at the same time.  I would love to start a company similar to this. To make a solid wage by helping other people and making their lives a little better and easier. I think i could have a successful business by bringing books and other reading materials to these children in poor countries who don't have the luxury of reading material. If people could just donate their old books that they never read, other children would have a chance to learn how to read. Also, I believe companies would sponsor events and fundraisers for this charity. I would be helping people, and making a wage at the same time. “We don’t just drop the shoes off, as the name might imply,” says Mycoskie. “We place the shoes on each child’s feet so that we can establish a connection, which is such an important part of our brand. Marketing: An Introduction pg. 87. I believe this is how Toms took off. This idea that they themselves are down there in these countries putting the shoes on these children's feet. That shows it is not all about the money for these guys. That they genuinely want to help. "By mid 2009, TOMS had sold (and therefore given away) more than 150,000 pairs of shoes. With sales in excess of $8 million, the company is profitable and growing exponentially."Marketing: An Introduction pg. 87. I don't know of many people who would not support a company entirely based on helping other people in need.