Week 3 EOC: My Demographics

I fall into the category of Millennials (or Generation Y). Supposedly there was around 83 million children born in this time frame. So basically, my generation are the children of the baby boomers.  A huge part of my age group is our enviornment as kids. We grew up in the rise of technology. My generation has very different thinking skills and problem solving techniques as our ancestors did. "They don’t just embrace technology, it’s a way of life" Marketing: An Introduction pg 74. According to the book, my age group or demographics are key targets for advertising campaigns. This has to do with our age and views. Apparently companies think our views and beliefs are much easier swayed or changed than people in older generations. "Reaching these message-saturated consumers effectively requires creative marketing approaches." Marketing: An Introduction pg. 74. Barack Obama's campaign directly targeted this audience through social networking sites commonly used by this generation. Things like Facebook, Myspace, and his own website were tools associated with targeting this audience. "A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging." Marketing: An Introduction pg. 74. President Obama went out to so far to draw in this audience that he even drew people as friends on Facebook to watch his video presentations on Youtube. Youtube is a popular website for people in the Millennials demographic. Many younger voters that supported Obama's campaign received text messages directly from the Obama team on election day, reminding them to go out and vote. For this age group, this had to be the easiest way to get ahold of them and remind them to vote. Some of them might not have been home, or if not reminded, might not have even gone out and voted. Obama did a fantastic job targeting this age group to go out and place their votes for him. "Young people turned out at the polls in record numbers, with fully 66 percent favoring Obama, turning the tide his way in several key states." Marketing: An Introduction pg. 74.