“Video games in general have always been in a continuous growth phase,” said Jesse Divnich, vice president of insights and analysis at game industry research firm EEDAR. “We consistently grow every year. Some years more than others, but we've consistently grown.” It seems as some people think the industry is taking a huge hit, when others just simply say it is changing."I bristle when people suggest as much," says Adrian Crook, a game design consultant. "Consoles will grow again and will never go away." I believe that the money is still there but just going to different areas of the industry. Anyone who already owns a game console has no need to buy a new one. When new consoles first come out, they generate a huge revenue. This is caused by such a high price and high demand for the console. Now when everyone already owns it, that revenue drops drastically. The money is not being spent on the consoles themselves, but now in other areas. Size of global traditional video game market revenue, excluding mobile games on smart phones and tablets: $58 billion, up slightly from $57.2 billion in 2012 .http://in.reuters.com/article/2013/06/10/gameshow-e-idINDEE9590DW20130610. The video game market might be taking a hit, but mobile phone game sales are steadily increasing.
I think there's probably natural attrition occurring in the market," said Edward Williams of BMO Capital Markets. "What you're wrestling with here is there are several currents. The category is evolving—in terms of how people are playing games and how they're paying for the games
The market for video games, i believe, is still there. Perhaps targeting different audiences will help generate sales. Most games being put out are specifically designed for younger males. Maybe designing games for girls and women would help generate more money while continuing to design the games for the young male audience.
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