Week 5 EOC: Social Networks and Job Hunting

Now days in the advancements in technology and social media habits and techniques, it is becoming much easier for good customer serving companies to get recognition. The best way to spread the word of your companies reputation is by your customers telling other people themselves. Instead of people hearing it directly from the company, it has much more meaning when the compliments are coming from people outside the company. "Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources." Marketing: An Introduction pg. 143. With such a large audience Facebook has, it would seem stupid for companies  not to tap into this consumer base to sell their products. "750-million-plus user base."  These companies who are interested in social media advertising are now actively seeking ambassadors for their product or company. When people see an actual person so enthusiastic about a product, and not just a commercial or billboard, they become much more attentive to the message about the company. "Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media." Marketing: An Introduction pg. 143.  It is pretty obvious to say that these companies choose people with a solid knowledge of the product before having them spread the word about it. If necessary, the company will give the ambassadors lessons on how to use the product before having them advertise it. The company wants to make sure they have a general knowledge of the product to give them more qualifications in recommending the brand.  "Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand." Marketing: An Introduction pg. 143.