Week 10 EOC

I have many benefits that my product features. One, I believe is its direct satisfaction of the consumer. The people I am marketing my product to will be more than pleased with the taste and overall experience of my product.
 My brand name and brand logo alone are unique. This Unique factor creates a great benefit of my product against other products out there. One feature in particular that u like is the flavor of my product. Similar to hot wings, my chips are spicy and people love spicy food when they are out drinking and having fun. With my product, consumers can experience this same level of flavor without the mess that hot wings leave. "buyers who always buy the same brand know that they will get the same features, benefits, and quality each time they buy."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 216. Every time a consumer purchases my product, they will know that they are getting the exact same great taste. When people go out to eat hot wings, they never know how that particular bar's wings are going to taste. "In recent times, however, numerous factors have made packaging an important marketing tool as well.""Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. My great looking packaging will be the part of my product that really draws in the consumers attention. Along with the great taste of the product itself, the entire package as a whole is guaranteed to sell.

Week 9: SWOT Analysis

Strength- The strength for my product will be its creativeness. A great tasting wasabi flavored snack chip will draw peoples attention. My marketing capabilities will be able to help my product get into bars worldwide.
Weaknesses- A weakness for this product will be its spiciness. Not all people enjoy spicy flavors so it will only be marketed to a certain crowd. Also my company is small right now so it will take time to get my product to the point where i want it.
Opportunity- My biggest opportunity for my product will be growth. I will try to get my chips into every bar around the country. Since their are so many bars in the world, the sky is the limit for my product. Also, people in bars are usually intoxicated. This will make it easier for people to see the creativeness of my product and want to try it. Hopefully they will enjoy it so much they will want it again the next time they go into that establishment.
Threats- Money would be a threat right away. With a lack of funds, it will be hard to advertise and get the word out on my product. Most bars will not be willing to take in my product without serious marketing and persuasion.

Week 9 EOC: Mission Statement

My mission statement and ultimate goal of the product is to see it available in bars in The United States and eventually around the world. "Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" Marketing: An Introduction pg 39. My business is snack foods in bars. My customers will consist of adults over the age of 21 looking for a great snack food to go along with their beverages. Customers value the great quality and uniqueness of a product. My product is truly one of a kind with the taste of it and also the look. "The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them."Marketing: An Introduction pg. 40.  Eventually I would like my product to be available in bars around the world everywhere. This will only be possible with every person in the company working towards this goal. With a well structured business, and proper marketing techniques of the product, we will achieve this goal.

Week 8 EOC: The Adventure

My name is Phineas Phogg. I was simply traveling through the country of Japan when I wandered into hostile samurai territory. While traveling through this area I was struck in my back with a samurai sleep dart. The samurai have a custom where they torture any unwanted guest that is caught in their territory. While being in the Samurai's possession, they tortured me by forcing me to eat the spiciest things they possess, including wasabi. Me, being a American, am not used to eating very spicy foods like wasabi, and I do not enjoy being force fed wasabi. After many weeks and weeks of being tortured with wasabi spices, I got so used to the taste that I started to enjoy it. One day while being help captive in my cell, I saw a beautiful Japanese woman walking by. I had never seen such a beautiful woman in my life. She brought me my daily serving of wasabi and I pulled out my American potato chips to see if she would enjoy the wasabi on top of these chips. She told me she did not like wasabi, but I assured her that she might enjoy the flavoring on top of some delicious, American chips. She tried it and loved it so much that she instantly kissed my cheek. After weeks of eating these chips with this beautiful woman, I thought to ask her about helping me escape and coming back to the states with me. She brought me a 3 foot Samurai sword from the village and I waited on the perfect moment to strike. One day me and this woman noticed that the man who would normally guard my cage seemed very sleepy. When he came in to bring me my lunch, I quickly pulled out the Samurai sword and cut his head off before he knew what had hit him. Quickly after, me and the woman ran from the local community and headed towards the closest city. While running, the Samurai were chasing us and trying to shoot us down with bows and arrows. While running past a large coconut tree, I grabbed one then struck one of the Samurai in the head. After many long hours of running and hiking through the wilderness of Japan, we made it to a local fisherman's hut and threatened him with my Samurai sword. He was then willing to take us back to the states.

Week 7 EOC: The Pitch

My idea for a great specialty product from somewhere around the world is wasabi potato chips. Most people love hot, spicy food. Most people like greasy, fattening potato chips. My product would be combining these two to make a unique tasting chip that no one has come up with before: wasabi potato chips. When it comes to people who are big spicy food fans, it's the hotter the better. I have not tried anything that is much spicier than wasabi. I think that a wasabi flavoring on top of some kind of oriental flavoring potato chip would taste great and be very unique. The chip will be made of corn, and have a sweet and sour flavoring. The sweet flavoring will go great to cancel out some of the spiciness from the wasabi on top. As for the adventure of the story behind the product, Phineas Phogg will be in Asia and get kidnapped by Samurai's. Phineas was in an area known in the country to be exclusive to the Samurai and no outsiders are welcome. They torture the Phinneas by forcing him to eat the spiciest wasabi they have ever made. After many long hours of being forced to eat this, the Phinneas Phogg finds himself starting to enjoy the flavoring. As a way to try to make peace with these people, he tells them their wasabi would taste delicious on  top of his classic American potato chips. After the natives try the Phogg's potato chip with the wasabi flavoring, they instantly feel remorse for torturing this man and ask him to go back to the states and send them some of these delicious chips. He happily agrees, in exchange that they agree to send him back their secret recipe of wasabi. After the man starts to receive the wasabi in the mail, he starts sending his product out to local businesses and everyone falls in love with this unique, delicious brand of potato chips.

Week 6 EOC: Me Times Three

1) Yamaha HS80M. Great studio reference monitors meant for near field home or studio mixing. They are well known for the quality of the monitor and giving the listener a very flat response. This is important in mixing because what you hear is really what you get. You can be sure that if the studio in which your mixing with these monitors is acoustically ideal, that quality of sound will go wherever you choose to listen. Along with the great quality and design, these speakers will look great in any environment. With a very sleek, shiny, outside case, the white cones really pop out and have them standing out in the room. These monitors are very affordable, simple to use with just a power supply, XLR adapters, and simple on/off switch located on the back of the monitor. These speakers are specifically targeted towards professionals or just people who want great, quality sound. The reviews and word of mouth on the reputation of these monitors are why they are so popular and affordable.

2) Honda CRF 250.
My 2006 CRF 250 is one of a kind like myself. The first year that the model came with a duel exhaust system. Although it runs a little different than the older years, i really enjoy it. The twin mufflers sound great and look awesome, but Honda also had some great new features on the motor itself. The motor has a very quick acceleration and also moves through the mid end pretty well. Compared to competition of the same size motor on other makes, this one is the lightest. Although maybe only a few pounds, a good rider will notice the difference when riding through turns on a track.

3)Ableton 9 suite
Ableton is one of the most popular and user friendly DAW's on the market. It is known for the ease of use in live situations. wether for a DJ, or using effects on live instruments, Ableton is very efficient for all musicians.  Ableton can combines MIDI editing and music effects with audio clips with such ease. This is the main reason i use it. It makes it very simple to use and modulate outside plug-ins, along with any EQ's or compressor's. Ableton comes stock with some very high quality EQ's and audio effects as well. My favorite thing about Ableton is that 5 minutes after installing it on your computer, you will feel like a pro.

Week 5 EOC: Social Networks and Job Hunting

Now days in the advancements in technology and social media habits and techniques, it is becoming much easier for good customer serving companies to get recognition. The best way to spread the word of your companies reputation is by your customers telling other people themselves. Instead of people hearing it directly from the company, it has much more meaning when the compliments are coming from people outside the company. "Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources." Marketing: An Introduction pg. 143. With such a large audience Facebook has, it would seem stupid for companies  not to tap into this consumer base to sell their products. "750-million-plus user base."  These companies who are interested in social media advertising are now actively seeking ambassadors for their product or company. When people see an actual person so enthusiastic about a product, and not just a commercial or billboard, they become much more attentive to the message about the company. "Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media." Marketing: An Introduction pg. 143.  It is pretty obvious to say that these companies choose people with a solid knowledge of the product before having them spread the word about it. If necessary, the company will give the ambassadors lessons on how to use the product before having them advertise it. The company wants to make sure they have a general knowledge of the product to give them more qualifications in recommending the brand.  "Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand." Marketing: An Introduction pg. 143.